Beer sales plunge to lowest levels in 24 years — thanks to Bud Light’s disastrous Dylan Mulvaney campaign

Beer sales in the US are expected to plunge to their lowest level since 1999 — largely due to Bud Light’s massive falloff after its disastrous tie-up with transgender influencer Dylan Mulvaney, industry experts said.

Sales declined by more than 5% in the first nine months of the year, dragged down not only by the backlash and boycotts against Anheuser-Busch-owned Bud Light but the changing habits of younger drinkers, according to Beer Marketer’s Insights.

Bud Light sales have steadily declined each month by 25% to 30% since Mulvaney’s now-infamous posts touting the brand on April 1, according to industry data.

The Mulvaney fiasco unseated Bud Light as the No. 1- selling beer in the US after two decades of dominance.

While other beers grabbed some of Bud Light’s market share — with Constellation Brands’ Modelo unseating Bud Light and Molson Coors’ brands Coors Light and Miller Lite seeing upticks — their growth did not make up for Anheuser-Busch’s declines.

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