Bud Light gets massively ratioed after trying to win back beer drinkers with an homage to drunk people doing stupid things in party settings.
The Bud Light beer brand is being slammed after its first ad since April’s doomed partnership with transgender influencer Dylan Mulvaney appeared to make fun of its customers.
In the ad released late last week, the company tried to win back beer drinkers with an homage to drunk people doing stupid things in party settings like failing to close a fridge packed full of beer and dropping their phone in the lake while trying to take a selfie.
The ad also features a dude carrying a tray full of appetizers smashing through a screen door, a bro falling out of a hammock, and a man failing to tap a keg, succeeding instead only at spraying beer all over himself.
The ad attempting to win back consumers was ratioed to oblivion, meaning it received more comments than likes, and was blasted for portraying their customers as idiotic.
Wow… ABs entire marketing team has no idea who their audience used to be.
Turns out AB is actually the “Bumbling Idiots” LOL !!!! Nothing can save them now. 🤣😂🤣😂🤣