Bud Light suffers its worst weekly sales drop as it plummets another 27% – as cost of partnership with trans influencer Dylan Mulvaney continues to cripple beer giant

Bud Light has suffered its worst weekly sales drop following its disastrous partnership with trans influencer Dylan Mulvaney.

The beer’s sales dropped 26.8 percent for the week ending June 10, the worst week-on-week performance since its early April advertising campaign resulted in a swift backlash.

It’s a deeper drop from the week ending on June 3, which saw a 24.4 percent drop, according to Bump Williams Consulting and NielsenIQ. The new low beats the previous worst – an almost 26 percent drop – for the week ending May 25.

It comes after Bud Light lost its crown as America’s bestselling beer to Modelo, a Mexican lager brewed by Grupo Modelo – which is also owned by Bud manufacturer Anheuser-Busch.

Anheuser-Busch’s other US brands – including Budweiser, Michelob Ultra and Natural Light – have also seen a significant decline in sales since the controversy. Bud is down 10 percent, while Natty Light and Michelob are down 2.3 and 2.4 percent, respectively.

More