Bud Light, which was America’s most popular beer brand just months ago, must develop an effective strategy to win back customers within the next few months or it risks permanent market share losses, according to a former executive.
Anson Frericks, who served as the president of sales and distribution at Budweiser’s parent company AB InBev until last year, voiced concerns about Bud Light’s future in an interview with the U.K.’s Daily Mail.
He said the brand’s decision to partner with transgender social media influencer Dylan Mulvaney could potentially lead to a diminished presence for Bud Light that might be permanent.
As September approaches, retailers are expected to rely on sales data from previous months to reallocate limited shelf spaces.
Frericks cautioned that the ongoing boycott of the brand could lead to it being pulled in larger quantities in favor of brands that people are buying a lot more of.
The former beer industry CEO suggested that rival brands like Coors Light and Yuengling could emerge as more prominent fixtures on store shelves following what he called an annual product “reset.”
He emphasized that such brands might offer retailers a better shot at boosting beer sales.
Cut that price amd watch folks flock.
Woke Go BROKE !!!!! MAGA
already, a cheap beer…
Nope, we rednecks are stubborn. Never going back to bud light or any AB brand.
hopefully NASCAR will also
See ya! You are done.
When you can’t give beer away the consensus is you have a problem!
Mebbe whoever managed New Coke is still looking for work and can be hired in a jiffy to give the dying brand a shot in the arm? Titanic is less sunk than their swill!