Disney’s reputation among American voters has plummeted to new lows amid its ongoing political fight with Florida Gov. Ron DeSantis (R), according to this year’s Axios Harris Poll 100, which measures and ranks the reputations of prominent corporations.
The Walt Disney Co. took a giant hit in the rankings, dropping a dozen spots, to 77th place. In addition, Disney now ranks among the top five “most polarizing” companies, behind The Trump Organization, Fox Corp., Hobby Lobby, and cryptocurrency firm FTX.
“The lesson here is that when you divide you subtract,” said Harris Poll CEO John Gerzema told Axios. “When you divide audiences, you’re ultimately going to be subtracting customers for your business.”