Bud Light sales are continuing to plummet as the beer brand faces its third month of boycotts over its decision to choose transgender TikTok influencer Dylan Mulvaney as a brand ambassador.
Bud Light sales for the week of May 6-13 have sunk 28.4%, following a 27.7% decrease the week before, according to Beer Business Daily.
“Most people don’t care about this issue and don’t want to get roped into a conversation,” Beer Business Daily editor and publisher Harry Schuhmacher said. “Therefore they’re not going to buy the beer.”
Anheuser-Busch, Bud Light’s parent company, sent a can to transgender TikTok star Dylan Mulvaney celebrating his “365 Days of Girlhood.” Mulvaney also posted several videos promoting the beer brand. Mulvaney is known for his TikTok videos documenting his “Days of Girlhood,” which critics accuse of promoting a demeaning depiction of womanhood.
People get used to another beer, they won’t go back. They now need to come out with sports theme cans, camo cans, wildlife cans. Gotta get rid of that trans blue now. It stuck in people’s heads.
I’m going to drink one on my drive home. If I get pulled over it identifies as bottled water.
Nope, never going back to AB, see ya
I do not even drink beer but find my self giving the bud light delivery trucks the middle finger every time I see one. You know it’s bad when people who do not even drink feel so strongly against the brand.
The Bud Light should go and the Target stores for their pride swim suits everyone boycott both.