Clay Travis conducted an experiment in which he gave out free beer at an event. He ended up with a cooler full of Bud Light: ‘I’m not a marketing expert, but …’

Good music outdoors on a hot night may go nicely with a cold beer, unless of course that beer is a Bud Light.

That’s what OutKick founder Clay Travis discovered over the weekend when conducting an experiment on whether Nashville music fans would put the Anheuser-Busch controversy behind them and one of the company’s signature drinks in hand.

Travis shared videos to Twitter Monday detailing his “weekend experiment,” in which he offered passersby free beer at a concert in the Nashville area.

“Pick which beer you want,” was the only prompt. Inside the cooler: a variety of beers including Bud Light.

According to Travis, “No one would take the Bud Light all night long. Big issue going forward for Bud Light is many don’t even want to be seen with product. They just pick another brand.”

Rather than tacitly absolve Anheuser-Busch for having partnered with transvestic activist Dylan Mulvaney to celebrate his “365 Days of Girlhood,” concert-goers reportedly opted for beers such as Yuengling.

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