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Clay Travis’ conducts free beer experiment and concludes people ‘don’t want to be seen’ with Bud Light: Outkick founder says there’s ‘no quick fix’ to ‘slaughtered’ brand

Clay Travis on Monday shared the results of a weekend ‘free beer’ experiment, offering people free cans from a cooler at a concert in Nashville and concluding that people will actively avoid Bud Light.

The OutKick founder posted on Twitter a video of a cooler filled with three different kinds of beer. He said he allowed passers by to ‘pick which beer you want’.

A later video showed the cooler again, now almost exclusively filled with Bud Light cans. Travis said people had avoided Bud Light all night and reflected that a ‘big issue going forward for Bud Light is many don’t even want to be seen with [the] product. They just pick another brand.’

Clay Travis on Monday shared the results of a weekend ‘free beer’ experiment, offering people free cans from a cooler at a concert in Nashville and concluding that people will actively avoid Bud Light.

The OutKick founder posted on Twitter a video of a cooler filled with three different kinds of beer. He said he allowed passers by to ‘pick which beer you want’.

A later video showed the cooler again, now almost exclusively filled with Bud Light cans. Travis said people had avoided Bud Light all night and reflected that a ‘big issue going forward for Bud Light is many don’t even want to be seen with [the] product. They just pick another brand.’

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