Alissa Gordon Heinerscheid, the vice president of marketing for Bud Light, reportedly partook in some awfully “fratty-looking” behavior during her time in college, according to some newly-released photos.
That is in spite of the fact the Harvard alum wanted to do away with the beer’s old image, which she called “fratty” as she insulted the company’s past customer base during a recent podcast.
Heinerscheid told the “Make Yourself at Home” podcast two weeks ago that the low-calorie beer that has been a hit at parties since the 1980s had an image problem.
In spite of the fact Bud Light was last year’s best-selling American brew, Anheuser-Busch’s “woke” executive wanted to transition to a new demographic.
Heinerscheid sought to do away with Bud Light’s light-hearted image in order to attract a different kind of drinker.
“You’ve gotta see people who will reflect you in the work,” she told the podcast. “And we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor. And it was really important that we had another approach.”
Does it have a penis?? It’s a dude 😂 pretending to be a girl… even if has had his junk removed, it’s STILL biological male.