Bud Light suffers bloodbath as longtime and loyal consumers revolt against transgender campaign

‘In Bud Light’s effort to be inclusive, they excluded almost everybody else,’ says a St. Louis bar owner

Consumers nationwide revolted against the nation’s top-selling beer brand after it stepped “recklessly” into the culture wars last week with its new spokesperson, transgender TikTok star Dylan Mulvaney, according to bar owners and beer-industry experts around the country.

“I think society flexes it muscles sometimes and reminds manufacturers that the consumer is still in charge,” Jeff Fitter, owner of Case & Bucks, a restaurant and sports bar in Barnhart, Missouri, told FOX Business.

“In Bud Light’s effort to be inclusive, they excluded almost everybody else, including their traditional audience.”

He cited sports fans, working people and women as loyal Bud Light consumers the brand suddenly excluded in its race to go woke.

Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis.

But even Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.

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