The revamped design is part of a marketing campaign for New York City.
NY’s governor and NYC’s mayor have clearly never heard the phrase “If it ain’t broke, don’t fix it” because, together with an alliance of businesses, they revealed a revamped version of the iconic “I ❤️ NY” logo on Monday—and people hate it.
I ❤️ NY is now “We ❤️ NYC,” a direct riff on NY’s beloved original drawn by Milton Glaser on a scrap of paper in the back of a taxi in 1975. An advertising firm dreamt up the simple slogan to encourage tourism to a then-crime-ridden and nearly bankrupt NYC. Glaser gave his design to New York for free—and it now generates millions in merch sales every year.
The v2 is also part of an ad campaign, this time to “cut through divisiveness and negativity” stemming from the pandemic, the CEO of the business consortium Partnership for New York City said. The redesigned logo by Graham Clifford aims to “give it more of a modern twist” by sans-ing the serif, shading the heart, changing the “I” to “We,” and adding a C.
The new logo did bring New Yorkers together…in distaste:
- “It looks and feels wild lopsided?” Bronx-native entertainer The Kid Mero told the NYT.
- “I wouldn’t wish this on Jersey :/,” tweeted Rolling Stone senior visuals editor Joe Rodriguez.
Looks like the same jokers who whipped up the new “Welcome to Wallmart” logo for Ocean City
good luck with that ny. your city is a sewer! just like chicago, philly, dc and baltimore!
all that for $2 MILLION
What’s to love? The crime? The filth? The traffic? The democrat mayor?