CNN’s attempt to compete in the early mornings has failed so miserably that its new show “CNN This Morning” has become its lowest-rated morning show in nearly a decade.
The show’s hosts — Don Lemon, Kaitlan Collins and Poppy Harlow — have not managed to resonate with viewers, leading to an embarrassing new low for a network that has skidded off the tracks in the Post-Trump White House years.
Not only does the trio lack chemistry, but Lemon has clashed with Collins on the air while reportedly also going after her behind closed doors.
Unfortunately for CNN, the on-air drama has not attracted more eyeballs to the train wreck.
The Wrap reported Friday that the network’s decision to replace “New Day” with a morning circus has resulted in its worst morning viewership numbers in 10 years.
Citing Nielsen data, the outlet reported that Lemon, Harlow and Collins have garnered “the lowest viewership among adults 25-54, the key demographic for cable news, and the second-lowest total viewership among each iteration of the network’s morning programming since ‘New Day’ was launched in June 2013.”
CNN CEO Chris Licht took over last year after former network head Jeff Zucker was forced out. Licht has attempted to jumpstart things by experimenting with the network’s lineup.\
Nobody wants what Lemon is selling, especially first thing in the morning.