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The RNC Big Data Fail. Déjà Vu All Over Again!

“Data in the 21st Century is like Oil in the 18th Century: an immensely, untapped valuable asset. Like oil, for those who see data’s fundamental value and learn to extract and use it, there will be huge rewards.”

Is there anyone on the planet who disagrees that data, lots of it, from many sources, real time in the hands of a user, at silicon speed, on a phone yields power or success?

The competitor with the right data, at the right time and place will pretty much always win?

Anyone disagree?

Let’s visit one mid-western statewide election to see just how screwed up the data from the RNC was and why their disastrous data strategy likely lost scores of elections across the United States.

We are beginning to get some answers.

In Wisconsin, the RNC provided data rolls of all the electors – voters.

For a candidate, it helps to know your customer – so the RNC provided “big data lists” to statewide candidates.  The RNC enhanced the lists with more data – like whether someone is “leaning Republican.”

The happy candidates gave the lists, with a phone or tablet app to canvassers who went door-to-door to talk to those customers – voters.

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