Meet the American who founded the Sturgis Motorcycle Rally, ‘put the brotherhood in motorcycles’
Pappy Hoel began luring bikers to the Black Hills of South Dakota in 1938 — today, rally attracts over 500,000 annually The Sturgis Motorcycle Rally rolls into South Dakota for the 82nd time beginning on Friday. Credit local Indian Motorcycle dealer J.C. “Pappy” Hoel (1904-1989) for fathering what’s now the world’s premier celebration of motorcycles and an …