OCEAN CITY – Resort tourism officials this week got an early look at a new “Enjoy Every Little Moment” advertising campaign from its new advertising agency.
On Monday, the Tourism Commission got an overview of the new campaign being rolled out BVK Advertising through a Zoom meeting.
In December, the Mayor and Council confirmed BVK Advertising as the successful bidder following a months-long process to find a new firm, and the company hit the ground running earlier this year.
BVK Advertising will ultimately be charged with working with resort tourism officials on an overall branding effort. For this first year, however, with the season rapidly approaching, the company is rolling out a simple, yet potentially successful campaign with its own fingerprints on it.
The campaign centers on “Enjoy the Summer,” and “Enjoy Every Little Moment.” It borrows a little from the resort’s approach to marketing somewhat, but there also appears to be a different approach from the norm, according to BVK account executive Kristin Wood.
Bring the family and enjoy every lewd, filthy mouthed tee shirt on display and the raunchy talk of the thugs on the boardwalk, and maybe enjoy watching a fight or shooting once in awhile too. Great family entertainment. Come…….enjoy!!
That is not a new slogan. The crooks, junkies, drug dealers, drunks, gangs, criminals, thefts, pick pocket and prostitutes have always enjoyed Ocean City MD. You all know this City, since it is called a “FAMILY ATMOSPHERE VACATION SPOT”
I love OC. Grew up there. Just make it clean and safe. It’s gonna be expensive. It’s a resort. Let the police do their jobs.
Rodney the lifeguard was a hit……but someone protested. Guess they didnt Enjoy Every Little Minute of that effort.
(snicker snicker!)