OCEAN CITY — Although some staffers have already been working with the town’s new advertising agency in the early weeks since the contract was inked, resort tourism officials this week got a formal introduction to the new firm.
In December, the Mayor and Council confirmed BVK as the new town’s new advertising firm. While BVK is already in the process of developing a new brand and new campaigns for Ocean City, the Tourism Commission on Monday heard from the firm and Marketing and Communications Director Jessica Waters.
“We’ve had great meetings with them,” she said. “We’re trying to create a brand for Ocean City. We’re all in agreement about taking our time and getting it right. … They want to tell the special stories in Ocean City. Everybody has something unique to tell. It will allow our business community to tell their stories and send them directly to us. There is a lot of opportunity there.”
BVK Senior Vice President Matt Stiker said the firm is already developing a strategy for Ocean City.
“It’s a really fired up team,” he said. “The contract was signed just two weeks ago today and we’re hitting the ground running. We’re going to give you a really good foundation.”
Isn’t this the same thing said by and about the last two advertising firms the city hired.
Why is it that the powers in control in Ocean City choose to utilize a company from Milwaukee, WI, instead of using a local business to help the local economy?