It’s an historic day for all Americans … who love pancakes — “Aunt Jemima” is officially out, and Pearl Milling Company is in.
PepsiCo — the parent company of the syrup giant — announced Tuesday it is “starting a new day with Pearl Milling Company … rooted in the brand’s historic beginnings and its mission to create moments that matter at the breakfast table.”
That’s a lot of corporate-speak for … we scrapped “Aunt Jemima” and created a new logo that’s still tied to history, but without the stereotyped image of a Black woman with a headscarf in the kitchen.
PepsiCo filed to trademark the new logo on February 1. You’ll recall, last summer the company said Jemima had to go after it took a look at all its brands to “ensure they reflect our values and meet our consumers’ expectations.”
It’s a reckoning several companies had in the wake of George Floyd’s death, and a national outcry for racial equality.
The previous logo had been a staple for more than 130 years, but PepsiCo admitted, “While the Aunt Jemima brand was updated over the years in a manner intended to remove racial stereotypes, it has not progressed enough to appropriately reflect the dignity, respect and warmth that we stand for today.”
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I will choose another brand if buy. Crazy
generic brand is fine with me.
Sheesh
I’m not sure what the point of this story was? Crime against whites by blacks are on the increase. Black on Black crime is at enormous proportions.
I hope Pepsico goes bankrupt for their politically corrupt stupidity!
I won’t buy it
I would think it to be an honor to have my likeness on such a well respected brand.
These people running these companies are incompetent idiots that are paid way too much.
NO WAY I want sand on my pancakes. I’m moving to another brand!
Pearl Milling syrup contains: corn syrup, high fructose corn syrup, water, cellulose gum, caramel color, salt, natural and artificial flavor, sodium benzoate and sorbic acid (preservatives), sodium hexametaphosphate.
Maple syrup contains: Maple tree sap.
Guessing they did more research and found the original 1619 recipe penned on a scrap of parchment by a newly arrived slave. Amazingly, it called for corn syrup and imitation maple flavor, too. To honor this heritage the old recipe is now the new. Aunt Jemima is now buried in an unmarked grave in the same cemetery as Uncle Ben and a nameless Quaker guy. /sarc
Hahahaha- the new bottle looks like a store brand knock-off label
Now a Weakling company who caved to the Democrats !!! SEE YA !!!!