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Northern Neck Ginger Ale cannot go’: Virginians push to keep regional soda in production

Virginians are pushing to keep a soda native to the Commonwealth in production, after it was announced that it would be discontinued.

Northern Neck Ginger Ale will be retired by the end of the year, according to its parent company, Coca-Cola.

The soda has been a fan favorite since 1926. It was originally bottled in Montross. The family-owned business, Northern Neck Bottling Company, was sold to Coca-Cola in 2001.

“If you’re from the Northern Neck, you feel like it’s your thing. The one thing that we have that no one else has,” Kelly told 8News.

Coca-Cola announced last week that Northern Neck Ginger Ale is one of several “underperforming products” that will be retired by the end of the year. The company said discontinuing these products will allow it to invest in its other brands.

Governor Northam Tweeted that he’s a fan of the soda and is pushing to keep it in production.

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